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Mastering on Digital Marketing

Mastering on Digital Marketing ( Batch No : 1 )


Digital Marketing is one of the most demanding skills in today's world because of diversified opportunity. In this course we have included major digital channel to find, attract, capture and convert a stranger to a promoter. Also, we focus on marketing which is the key to the success of any digital campaign, along with campaign strategy. You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right? You've found the right digital marketing course !

Early Bird Registration Going on Valid Until 15th September, 2019 Taka @15000

Course Outline: 

Day 1 - Day 2: Introduction to Digital Marketing

  • Familiarity with Digital Technology
  • Introduction to Digital Media
  • Usage if different technology & media in our daily life
  • Benefits of different technology & media
  • What is marketing?
  • Basic Component of Marketing Strategy & Planning
  • 4P’s of Marketing
  • Fundamental of Buyer’s Journey
  • Get started with Digital Marketing (What, Why & How)
  • Digital Research (Audience & Competitor)
  • SMART Objective Development
  • Principles of Digital Marketing
  • 360-Degree Digital Marketing Campaign




Day 3 - Day 4: Social Media Marketing

  • What & Why is Social Media Marketing
  • Key Social Platforms for Digital Marketing
  • Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter, GMB)
  • Buyer’s Journey Alignment with Platforms Behavior
  • Community Building Techniques
  • Content over Social Media & Hashtag Implementation
  • Audience Insight Analysis
  • Social Media Marketing Automation



Day 5 - Day 10: Search Engine Optimization Marketing
 

  • What & Why is Search Engine for Marketing
  • SERP Components
  • Google Advanced Search
  • What is SEO & Types of SEO
  • Key SEO Components
  • Common Search Query (Keyword) Types
  • Conduct a Keyword Research & Grouping
  • Competition Analysis of your Keywords
  • Finding your Ranking Opportunities
  • SEO Content Plan From Keyword Group
  • Convert Keywords into SEO Content
  • Buyer’s Journey Alignment with SEO Content
  • Introduction to CMS & Create a free Blog with Blogger
  • Create a Blog post
  • Setup Search Console
  • Basic Understanding of HTML Tags
  • On-page Optimization (Keyword, Website Structure, Code Validation with W3C, Tags, Image/Video, Sitemap)
  • Technical Optimization (Loading Time Optimization, Redirection, Robot.txt, Crawl Error fixing, Broken Link Fixing, Schema Implementation)
  • Off-page Optimization (Anchor Tag, Anchor Text, Child Anchor, Nofollow & Dofollow Attribute,)
  • Cheap Backlink Building Technique (Comment, Forum, Q&A, Article Submission, Web 2.0, Social Bookmarking, Image/Video/Slide Sharing etc.)
  • Quality Backlink Building Technique
  • Outreach for Backlink
  • Recap of SEO Components


Day 10 - Day 11: Paid Advertisement (Facebook Ads)
 

  • Facebook Ads Account Creation & Best Practice
  • Fundamentals of FB Ads
  • Buyer’s Journey Alignment with Ads
  • Ads Objective, Copy and Call to Action
  • Understanding of FB Ads Bidding
  • Introduction to Facebook Business Manager
  • Practice Ads with Creative Hub
  • Audience Creation
  • Ads Campaign Creation
  • A/B Testing
  • Conversion Tracking & Remarketing
  • Ads Report & Measurement
  • Introduction to Facebook Business Manager
  • Practice Ads with Creative Hub
  • Audience Creation
  • Ads Campaign Creation
  • A/B Testing
  • Conversion Tracking & Remarketing
  • Ads Report & Measurement

Day 12 - Day 13: Paid Advertisement (Google Ads)
 

  • Paid vs. Organic Search
  • Paid Search Benefits
  • Google Ads Account Creation
  • Google Ads Manager Account vs. Child Account
  • Google Ads Account Element
  • Understanding of Google Ads Bidding
  • Buyer’s Journey Alignment
  • Ads Campaign Creation & A/B Testing
  • Introduction to Google Display Network
  • Display and Video Advertisement
  • Conversion Tracking & Remarketing
  • Ads Campaign Optimization & Measurement

Day 14: Video Marketing (YouTube)
 

  • YouTube Channel Setup
  • Channel Management & Content Planning
  • Buyer’s Journey Alignment with your Video
  • Video Best Practices
  • Upload your First Video
  • YouTube Video SEO
  • YouTube Analytics and Reporting

Day 15 - Day 16: Email Marketing
 

  • Key Concepts of Email Marketing
  • Recipient Sources and Contact Databases
  • Subject Lines, Copy Essentials, CTAs of an Email
  • Buyer’s Journey Alignment with your Email
  • Delivery Factors and Placement Challenges
  • Email Service Providers
  • Key Campaign Measurement Metrics
  • Email Marketing Automation

Day 17: Mobile Marketing
 

  • Opportunities with Mobile Marketing
  • Benefits of SMS
  • Buyer’s Journey Alignment with your SMS
  • SMS Copy & CTA’s
  • SMS Campaign, Types of Campaign & SMS Gateway
  • Benefits of Mobile Content Leveraging
  • Marketing through Mobile Apps & Games
  • Admob

Day 18 Day 19: Content Marketing
 

  • Needs of Content Marketing
  • Content Marketing Concepts and Strategy
  • Using Content Research to Find Opportunities
  • Developing Goals, Customer Personas, Topics
  • Content Types & Formats, Creation & Curation
  • Brand Components
  • Content Personalization & Seeding
  • Content Calendar

Day 20 - Day 21: Data Analysis Using Google Analytics
 

  • Analytics Fundamentals
  • Account Setup
  • Key Settings and Navigational Functions
  • Setting Goals with Google Analytics
  • Tracking Code Installment
  • Understanding of Reports (Audience, Acquisition, Google Ads, Behavior, Events and Conversions)


Day 22 - Day 23: Digital Marketing Campaign Management
 

  • Core Digital Marketing Strategy Components
  • Strategy Purpose
  • Strategy for plan communication
  • Resource Mapping and Budget Planning
  • Setting Campaign Objectives and KPIs
  • ROI and Success Metrics Definition & Evaluation
  • Optimize Channel and Budget Mix
  • Evaluation of Campaign

Day 24: Course Recap & Aligning with Industry Demand
 

  • Recap of Marketing Purpose
  • Recap of Different Digital Media
  • Recap of Buyers Journey Alignment with Different Channels
  • Recap of Digital Marketing Campaign Management Process
  • Certification Ceremony
  • Job Offering
  • Photo Session & Achievement Celebration


Course Details

  • Starting Tentative Date:2019-08-24
  • Last Application Date : 2019-08-23
  • Price: BDT 18000
  • Total Class No: 24
  • Training Schedule Info:
    Sat - 06:00 PM to 09:00 PM
    Mon - 06:00 PM to 09:00 PM
    Wed - 06:00 PM to 09:00 PM

  • Rookyb Rocky Rookyb Rocky (Trainer)